Atlanta Streets Alive is about civic pride and living streets, which benefits businesses along the route. We celebrate the unique character and spirit of each community, and unlike festivals or events, we do not petition outside vendors. The program encourages neighborhood businesses along the route to engage potential customers by showcasing outdoor displays or activities in front of their storefront. Historically, businesses on Atlanta Streets Alive routes see an increase in sales on the day of the program. People that are walking, rolling, and biking move at a slower pace than cars passing by a business location and have more of an opportunity to see the storefront. For more information, take a look at this Open Streets and Local Economies Fact Sheet.